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Gemma Bucknall

Understanding Our Hidden Carbon Footprint

Updated: Jun 10



Unveiling the Hidden Carbon Footprint in Our Daily Lives

When we think about our carbon footprint, we often imagine the emissions from driving cars or flying planes. However, many everyday activities that we might not consider can also significantly impact the environment. Understanding these hidden sources of carbon emissions is crucial as we strive to reduce our overall footprint and combat climate change.

Streaming Services

Did you know that an hour of high-definition streaming can generate up to 3.2 kg of CO2 emissions? This comes from the energy used by data centers, transmission networks, and the devices we use to watch our favorite shows. Considering how much time we spend on platforms like Netflix, YouTube, and others, the cumulative impact is substantial.

Emails and Cloud Storage

Even our digital communications have a carbon footprint. Sending an email with a large attachment can produce around 50 grams of CO2. Similarly, storing 1 GB of data in the cloud for a year can generate 2 kg of CO2 emissions. The energy consumption of data centers and network infrastructure contributes significantly to these figures.

Fashion Industry

The fashion industry is another surprising culprit. The production of a single cotton t-shirt can emit 2.1 kg of CO2. Overall, the fashion industry accounts for around 10% of global carbon emissions, making it one of the most polluting sectors.

Food Choices

Our diet also plays a role in our carbon footprint. For instance, transporting avocados from Mexico to Europe results in high carbon emissions due to long-distance air or sea freight. Similarly, producing a litre of almond milk requires about 371 liters of water, contributing to a higher carbon footprint compared to other plant-based milks.

Pet Ownership

Pet ownership, particularly dogs and cats, has a carbon footprint largely due to the production of their food, which often includes meat. A medium-sized dog's annual carbon footprint is equivalent to driving a car for around 3,700 miles.

Cosmetics and Personal Care

The production and transportation of cosmetics and personal care products also contribute to CO2 emissions. Packaging, especially plastic, adds to the environmental burden.

Travel for Conferences and Meetings

Attending a conference by air travel can generate a substantial carbon footprint. For example, a round-trip flight from New York to London emits about 1.6 metric tons of CO2 per passenger. With virtual meetings becoming more viable, reducing travel can significantly cut emissions.

Household Appliances on Standby

Appliances left on standby mode consume energy continuously. In the UK, standby power consumption accounts for about 8% of household electricity use, equivalent to around 34 kg of CO2 per household annually.

Production of Electronics

Manufacturing a laptop can emit around 300 kg of CO2. The extraction of raw materials, production processes, and transportation all contribute to this footprint. Choosing energy-efficient electronics and recycling old devices can help mitigate this impact.

Work Commute

An average car commute of 20 miles a day can produce around 2.6 metric tons of CO2 annually. Opting for public transport, cycling, or carpooling can significantly reduce these emissions.

Printed Books vs. E-books

While e-books avoid the carbon footprint associated with paper production, the energy required to produce e-readers and power data centers for downloads also contributes to emissions. Balancing between digital and printed media, and supporting sustainable practices in both industries, is key.


Reducing our carbon footprint requires awareness and small changes across various aspects of our lives. From our digital habits to our food choices, every action counts. Companies and individuals alike must work together to adopt sustainable practices and technologies to make a positive impact on our planet. By understanding and addressing these hidden sources of carbon emissions, we can all contribute to a more sustainable future.


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